BLOG: WHY YOU SHOULD HIRE A GRAPHIC DESIGNER
BUSINESS LOGO & BRANDING: GO PRO OR DIY?
The technological advances of today have equipped society with a vast array of tools and educational resources—and you can get an all-access pass with the simple click of a button. The world is quite literally at your fingertips.
We have the ability to learn how to do absolutely anything at any given time. And with a countless arsenal of mobile apps and free software, you can put things into action at the drop of a hat.
While the Internet has gifted us with some undoubtedly amazing opportunities, I’ve witnessed firsthand how this haven of creative free-for-all tools can hinder your business. You’ve probably seen this yourself, too…
You’ve probably come across an unappealing logo, a brochure crowded with way too many images, a slogan that just didn’t land right, or a flyer where the poor choice of fonts used were more attention-grabbing than the actual marketing message itself.
Of course, I understand the do-it-yourself mentality completely. It’s essential to cut costs where you can. But one aspect of your business where you shouldn’t sacrifice quality for cost is your brand image.
LET’S FACE IT… FIRST IMPRESSIONS ARE EVERYTHING.
Similar to the thousands of free design and marketing tools out there, there just as many competitors in your industry.
That’s why it’s imperative to your success to stand out as a reputable and professional business immediately.
Year after year, our attention spans grow shorter and shorter. (Studies have shown that currently, adults have an 8-second attention span.)
At the same time, with today’s technological advances, customers’ expectations continue to grow higher and higher.
The reality is, in today’s digital climate, you have merely seconds to impress. Those seeking out your services will make a decision about you at the drop of a hat… even if it’s subconsciously.
At the end of the day, you simply can’t afford for would-be customers to scroll past your website on Google, ignore your ads, or walk past your flyers.
My advice? Your brand is the one aspect of your business you shouldn’t try to manage on your own.
Hiring a seasoned graphic designer is a worthy and worthwhile investment in your business that will ultimately lead to more leads, better reviews, and a higher perception of quality.
Graphic designers possess an intimate understanding of the subtle cues that can help portray to the world what you believe are the best things about your business. And when that’s clear to consumers, your brand will work as a tool to deliver the results you desire.
An experienced designer understands how color theory and font selection can work together to positively influence customer behavior.
An experienced designer constantly researches the latest in design trends and translates them to marketing materials that make sense—helping your business to stand out in the saturated streams of social media and printed direct mail.
An experienced designer can help you curate the best experience for your customer from the first impression to the final touchpoint in your product packaging—ensuring positive reviews and hopeful repeat sales.
And you can do this by breathing life into your brand with tasteful business cards, a refined logo, a polished website, or ads that position you as a leader in your industry.
The best part is, most designers—like myself—offer a range of customizable packages.
So whether you need an entire brand re-haul, are looking for monthly marketing to stay ahead of the competition, or just want to freshen up your logo, you have options. And best of all? These options are customizable for a business of any size, industry, and budget.
The bottom line is, there isn’t any do-it-yourself program that can compare to the attention, quality, know-how, and precision of a true graphic design professional.
Take the first step today in enhancing your business.
To learn about how I can help you, visit my website: www.ginahelmsgraphics.com
Ready to take your organization to the next level?